Digital Banking: Hong Kong’s livi Bank Announces Pilot Launch of Wealth Management Service

livi bank, Hong Kong’s “lifestyle-driven” virtual bank, is continuing its development with the pilot launch of its wealth management service, which “follows closely on livi’s launch of its first offering to Hong Kong’s SME business community.”

livi is now able “to distribute funds managed by third-party fund managers to its customers as part of its wealth management offering as a registered institution, following approval for registration to carry out Type 1 Regulated Activity (Dealing in Securities) under the Securities and Futures Ordinance.” livi will begin its pilot launch of this service shortly, “with its full public launch targeted later in the first half of the year.”

With a vision of helping customers seamlessly manage their wealth, livi bank confirms that it is committed to leveraging its technological expertise “to provide a simple, convenient and secure digital platform for accessing wealth management solutions.”

David Sun, livi bank Chief Executive Officer, said:

“We are excited to further expand our financial footprint with innovative offerings with many industry firsts already introduced, including livi PayLater, our NFT collections, and our market-first fully-automated business account opening. Our wealth management solutions will address the underserved needs in the market with simple and transparent digital solutions for customers to grow their wealth. Wealth management will be an important business driver for livi and we will continue expanding our digital wealth capabilities to empower our customers to achieve their financial goals.”

livi bank, Hong Kong’s lifestyle-driven virtual bank, launched Travel Now (in October 2022), a simple and easy-to-apply travel insurance plan “to meet the needs of its Hong Kong customers as they decide to travel amid the relaxation of COVID-19 quarantine rules.”

This is livi’s first general insurance offering “as it expands its product offers to meet its customers’ lifestyle needs.”

livi Chief Product Officer Carol Hung said:

“With the easing of quarantine measures, our customers are excited about travelling and planning new adventures, although we understand they have concerns about being impacted by changes in immigration and quarantine rules. The Travel Now Insurance Plan is designed to ensure they can set off on their next trip with peace of mind and enjoy their holiday,”

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