FinGoal, an insights platform focused on personalization in banking, announced the closing of an investment round led by Naples Technology Ventures.
Personalization, particularly in the financial industry, “is more important than ever as institutions seek to do more with the customers they already have.”
FinGoal’s innovative approach to personalized banking “can do just that.”
By analyzing where users spend their money and make their money, you can learn a lot about what the user values and what is going on in their lives. FinGoal uses algorithms “to then determine not merely what banking products and services users need next, but also how to market to that user best.”
David Nohe, CEO of FinGoal states:
“A business owner isn’t shopping for a business payments product—they want a way to better serve their customers and reduce costs. Knowing what is really happening in the lives of customers allows FIs to do more with the account holders they already have. We are excited that Naples Technology Ventures (NTV) and other firms like Bankers Helping Bankers Fund and K Street Capital are committed to our goal of bringing personalization to banking.”
Naples Technology Ventures first “invested in FinGoal in early 2022 and doubled down on its commitment to FinGoal by leading this next funding round.”
Mike Abbaei, Managing Partner at NTV, said:
“We are thrilled to be involved with FinGoal and a talented group of executives led by David Nohe. We believe FinGoal’s offering is a game changer in the banking and finance space. Their platform will be a thriving success in the new digital world.”
As noted in the update, the FinGoal Insight Platform “sits atop SMB and consumer financial data.”
FinGoal analyzes and enriches transaction data “to learn more about users based on how they earn and spend their money.”
Financial institutions use FinGoal “to target incredibly relevant content and offers to their customers increasing conversions by 40%.”
As mentioned in the announcement, Naples Technology Ventures is “a Venture Capital Firm that invests in early-stage technology companies.”
NTV looks “for companies that show strong value-add and demonstrate being in emergent and/or expanding markets with a Software-As-A-Service (SaaS) business model. NTV focuses on investments in Series Seed and Series A+ rounds.”