C2FO claims it is the first and “only” platform to provide on-demand working capital to suppliers of major enterprises worldwide.
To mark their 15th year of doing business, the company announced the launch of “a new brand and an enhanced website that bring the company’s commitment to ensuring businesses have the capital needed to thrive front and center.”
From the beginning, C2FO’s mission has reportedly been “to ensure all businesses have the capital needed to thrive.”
C2FO brings this mission to life by “delivering financial and technology solutions that create a better, more inclusive financial system.”
The company says it “provides fast and low-cost access to capital that taps into trillions of dollars locked up as receivables between buyers and their suppliers worldwide. ”
Globally, businesses have “a common need: better access to the working capital needed to grow.”
For enterprise customers, C2FO reveals that it “delivers hundreds of millions of dollars of gross profit annually, improves EBITDA and helps strengthen and diversify supply chains.”
For supplier businesses in its network, C2FO claims it “delivered $78 billion of working capital in 2022 by shortening cash conversion cycles by an average of 32 days.”
In addition to solving everyday business cash needs, flexible working capital solutions are especially critical “when large macroeconomic factors, including rising inflation and interest rate hikes, come into play and businesses face unexpected cash flow gaps. Today’s shifting economy will quickly begin to impact businesses.”
The tightening of traditional lending “means more companies will need alternative ways to access working capital. ”
Alexander “Sandy” Kemper, founder and CEO of C2FO, said:
“C2FO is helping businesses solve the cash flow crunch and fuel them with fast, flexible and equitable access to low-cost capital. Every day, businesses use the C2FO platform to unlock capital that would not be otherwise available. We founded C2FO to serve every business and to build a better financial system that would enable trillions of dollars of increased global productivity.”
Launching a New Brand for a New Future
C2FO’s new brand “showcases a compelling creative identity and messaging platform that reinforces the company’s vision for an equitable financial future.”
C2FO Chief Marketing Officer Leslie Olsen, stated:
“C2FO has always been incredibly purpose-driven – focused on changing the way businesses get paid. But, this was not always easy to understand. Now, when you see C2FO, you can clearly understand who we are, what we do and how we do it. We help businesses get paid faster through our flexible, easy-to-use on-demand platform.”
The new brand “emphasizes the key differentiators that enable C2FO to provide unique value to its customers: easy-to-use, patented technology combined with trusted advisors; flexibility that lets customers take control of their cash flow; and, most importantly, equitable access to working capital. ”
Olsen added:
‘“We’re still the same great company, and remain focused on delivering convenient, low-cost capital to all companies. This is what we do, and why we’re here. And what we’ll keep doing until every business has the capital needed to thrive.”
As covered, C2FO claims it is “the world’s on-demand working capital platform, providing fast, flexible and equitable access to low-cost capital to nearly 2 million businesses worldwide.”
Founded in 2008 and headquartered in Kansas City, USA, with offices around the globe, C2FO is working “to build a better, more inclusive financial system every day.”
For more details, click here.