Southeast Asia: HoYoverse, Coda Payments Launch Partnership with Honkai: Star Rail to Offer Vouchers

HoYoverse, the game publisher that created Genshin Impact and Honkai Impact and Coda Payments, the provider of cross-border content monetization solutions including Codashop, have partnered “to offer a series of Honkai: Star Rail vouchers as part of the game’s sensational launch in April.”

Game fans in Indonesia, Philippines, Malaysia, Singapore, Thailand, and Vietnam “can now power-up their Trailblazing experiences by purchasing Honkai: Star Rail vouchers outside of the app on Codashop using Codacash as well as an extensive range of secure local payment methods.”

Starting in mid July, players in Malaysia, Indonesia, Thailand, Philippines, Singapore, Brazil, South Korea, United States, Taiwan, and Hong Kong will also “be able to top-up their Stellar Jades directly on Codashop, further streamlining the payment process and providing greater convenience for players.”

Pavan Singh, Coda Payments’ Senior Director of Global Marketing, said:

“Honkai: Star Rail has been one of the most anticipated and successful releases in gaming, and we couldn’t be more excited to be part of it through our partnership with HoYoverse. We’re thrilled to welcome Honkai: Star Rail fans across Southeast Asia to Codashop, where they will find the best value, choice and convenience for purchasing in-game content.”

You can fined out more about Coda Payments’ other content monetization solutions here and discover more ways to power your play at Codashop.

‍As noted in the update, Coda Payments “operates Codashop, the leading independent source for games and in-game currencies.”

Coda also “offers Codapay, which allows publishers of digital content to accept the hundreds of payment methods available on Codashop on their own websites, and xShop, which allows publishers to distribute their products through a range of e-commerce and other consumer-facing platforms.”

The Coda vision is “to be the platform of choice for taking life’s digital experiences over the top.”

At HoYoverse, they are “committed to creating immersive virtual world experiences for players around the world.”

They have “brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and the yet-to-be-released Zenless Zone Zero, as well as a wide range of entertainment content including the virtual actress Lumi, anime, manga, light novels, and music.”

Adhering to their mission of Tech Otakus Save the World, they have been “committed to exploring cutting-edge technologies, and they have accumulated leading technical capabilities in cartoon rendering, artificial intelligence, cloud gaming, and other fields.”

In the future, they will continue “to expand their content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Singapore, Tokyo, Seoul and other areas.”


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