UOB Malaysia Introduces Mobile Banking App to Deliver Personalized Experience for Clients

UOB Malaysia announced the launch of its refreshed mobile banking app, UOB TMRW.

The all-in-one app, “powered by leading technologies including data analytics, artificial intelligence (AI) and machine learning models, underscores the Bank’s commitment to provide customers with a simpler, smarter and more personalized banking experience for customers.”

UOB TMRW app is “built around the customer and comes with innovative and multidimensional capabilities in investments, payments and rewards that serves each customer’s unique needs and preferences.”

Through the app, customers can “get an overview of their investment portfolios, including information such as mark-to-market values and real-time performances, so they can manage their wealth conveniently on the go.”

The app’s Rewards+ feature allows customers “to view their reward points and redeem UOB coupons in real-time.”

Through the app, customers can “redeem their reward points for travel miles, products and vouchers listed in the UOB Rewards catalogue or offset the balances on their credit card purchases.”

They can also “use the redeemed coupons to enjoy discounts and deals with any participating local and international merchants.”

In addition, the Bank will progressively “incorporate a comprehensive suite of self-service features for UOB cards in UOB TMRW later this year.”

Customers will be able “to perform card services conveniently through the app, including card activations, temporary credit limit increase, applications for payment instalments, card replacements and balance conversions.”

UOB Mighty was the Bank’s first mobile banking app “launched in 2017 that enabled customers to turn their smartphones into electronic wallets and to enjoy great dining deals in the country and across the region.”

Since then, the Bank continuously “enhanced the app, most notably by integrating AI capabilities with best-in-class financial technologies that empower customers to make wiser financial decisions on their savings and spending.”

The Bank was also “a pioneer in introducing an end-to-end digital savings account opening feature on the app to on-board new customers without needing them to visit any branches.”

Mr Ronnie Lim, Managing Director and Country Head of Personal Financial Services, UOB Malaysia said:

“While mobile apps are the most frequently used platform for banking services in the country, Malaysians also place higher trust in digital transactions performed on mobile apps compared to other forms of service delivery channels post-pandemic1. Riding on this trend and our focus on customer-centricity, UOB continuously enhances our digital capabilities and taps on economies of scale to accelerate innovation, especially in the areas of hyper-personalised digital banking experience and speed-to-market.”

As noted in the update:

“At UOB, we are committed to understand and serve the unique needs of each customer and this is achieved through a combination of data and relationship-led insights. Through UOB TMRW, the Bank offers insights and solutions that are closely aligned to customer needs in a manner that engages them and better anticipates their life goals.”

Expanding digital reach with an enlarged retail customer base

Following the completion of UOB’s acquisition of Citigroup’s consumer banking business in Malaysia in November 20222, “the integration of IT systems into a single platform is currently underway.”

Former Citigroup customers “can look forward to accessing services and solutions offered by UOB TMRW once the integration is completed by the third quarter of this year.”

UOB Malaysia’s mobile banking app, UOB Mighty, “will automatically be updated to UOB TMRW from this month onwards for all existing users. For new users, UOB TMRW is available for download from Google Play, the Apple App Store, and Huawei App Gallery. For more information, please visit uob.my/TMRW.”

According to the 2022 ASEAN Consumer Sentiment Study commissioned “by UOB on more than 5,000 respondents in Malaysia in August 2022.”

While more than 70 per cent respondents use mobile apps, “more than 80 per cent put their trusts on digital transaction done over the app as compared to other delivery channels.”

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