DJUST, a B2B eCommerce SaaS platform created by ex-founding member of Mirakl, Arnaud Rihiant, announced that it has raised €12M in a Series A growth funding round to accelerate market expansion.
The investment round was “led by New Enterprise Associates, Inc. (NEA), with additional participation from Elaia Partners.”
Founded in 2020, the Paris-based B2B Commerce platform “enables professional buyers and sellers to have a frictionless buying experience, achieve greater productivity and accelerate growth.”
In contrast to larger B2C-focused platforms such as Adobe Commerce, Salesforce Commerce and Shopify, the DJUST solution is “purpose-built for B2B needs, empowering industries such as Distributors, Franchising, Wholesalers and Manufacturers.”
The platform supports “all B2B scenarios: online catalogs, B2B eCommerce, eProcurement, and Marketplace connectors.”
Arnaud Rihiant, Founder and CEO, DJUST, said:
“The B2B eCommerce journey has been upended over the past decade, and behaviors and expectations on both the buyer and seller end have significantly changed the way B2B companies need to acquire, convert, retain, and expand customers. Yet many B2B companies are left to deal with these shifts on their own, supported only by outdated solutions that don’t fit their current needs.”
They added:
“We want to free all businesses of the hassle of building, launching and running B2B commerce. That will happen when companies stop making small adjustments to outdated systems and instead embrace an integrated, modular and powerful platform. In turn, that future-proofs new growth opportunities and excellent customer service.”
Philip Chopin, Managing Director, NEA UK, said:
“The B2B eCommerce market is estimated to be up to five times the size of the B2C market. And while there are many well-known software tools facilitating B2C eCommerce, today’s B2B technology stack remains outdated. DJUST’s simple yet powerful technology is an ideal match for the needs of today’s B2B businesses, whether they’re building their own eCommerce platform, working with suppliers, simplifying their procurement processes, or increasing the effectiveness of their sales operation.”
Chopin added:
“The company’s rapid growth and ability to quickly demonstrate value for customers across different industries like retail, construction, fashion and pharmaceuticals give us confidence that they can scale sustainably over the long-term.”
Xavier Lazarus, Managing Partner at Elaia, said:
“Just as the consumer can now order anything at any time in only a few clicks, we believe that anyone should be able to place orders for their companies and replenish their stores just as seamlessly. DJUST’s SaaS solutions are the best answers on the market for B2B companies to bring their e-commerce operations to the same level as the e-retailers. We are very happy to welcome NEA, whose international network will help the company accelerate on the international scene, and to continue to support DJUST’s management team, which we believe has both the track record and the ambition to achieve this revolution in the B2B world.”
Combining a SaaS platform with B2B Commerce yields endless possibilities for businesses and buyers.
For businesses, time-to-market is reduced significantly, full end-to-end visibility of orders, processes and deliveries “becomes possible, and powerful data insights are made available via user-friendly dashboards.”
Together, this lets businesses adapt “to new buyers, who have sky-high expectations regarding their online experiences.”
The DJUST platform reportedly “offers powerful customization on the front-end, with drag-and-drop functionalities and data syncing of old and new channels, enabling shifts and adaptations for new markets and buyers.”
Alongside co-founders Alexis Delplanque (Co-founder and Head of Sales) and Eric Gaudin (Co-founder and Head of Technology), Arnaud Rihiant launched DJUST “with €4M in seed funding from European investor Elaia in 2020.”
With the €12M raised, the company plans “to expand into markets across Europe, the UK and the US and invest more aggressively in developing solutions for its core product.”
Over the past year, DJUST says it “has doubled its headcount from 20 to 40+ employees and more than doubled annual recurring revenue through more than 15 new deals with leading distributors and manufacturers across Europe, empowering them to go from offline to online rapidly and connecting all existing systems to one central platform of truth.”