The final phase of a multi-stage process is now complete, and online savings platform SaveBetter has officially rebranded as Raisin.
This change comes as the Berlin-headquartered Fintech platform “streamlines its identity across all markets to capitalize on brand awareness.”
Globally, Raisin operates “as a free online savings platform, and in the US savers can gain access to market-leading rates on savings products and easily maximize their FDIC insurance by spreading funds across multiple banks and credit unions.”
The company says it “has enjoyed record growth in the US over recent months, growing their AuM by over one billion dollars in the last quarter alone.”
Raisin US CEO Cetin Duransoy said:
“We are meeting a real need. In the unstable banking atmosphere we find ourselves in, our platform provides unprecedented opportunities for savers to make the most of these historic interest rates while expanding and streamlining their federal insurance coverage.” He added, “the tech upgrades accompanying our rebranding will make managing funds easier and enable our clients to save even more for their future.”
The updated Raisin US website “will feature a comprehensive financial dashboard with visualizations to streamline and simplify your cash management.”
The new app, “which is available for free download, will let savers manage their account from anywhere.”
Raisin GmbH co-founder and CEO, Tamaz Georgadze said:
“We are delighted to solidify our growing brand presence around the world as SaveBetter formally becomes Raisin. And we are certain that our new app and web features will prove valuable for the rapidly growing number of intelligent savers utilizing our platform.”
Founded in 2012, Raisin GmbH “entered the U.S market in 2019 and merged with SaveBetter’s corporate parent Deposit Solutions in 2021.”
They partner with over 400 financial institutions worldwide “to serve over one million customers in 30 markets.”
As noted in the update, Raisin says it is “a trailblazing fintech in the savings and investment space.”
Founded in 2012, they opened “the $95+ trillion deposits and investments market of the European Union, the United Kingdom and the United States to consumers.”
Today, Raisin serves more than one million customers, “offering a variety of savings, investment, and pension products.”
Raisin works “with over 400 banks and financial service providers from more than 30 countries. Raisin has over €42 billion AuM and earned over 850 million euros in interest for its customers worldwide.”
Raisin is backed by international investors “such as btov Ventures, Deutsche Bank, Goldman Sachs, Greycroft, Headline, Index Ventures, Kinnevik, Latitude Ventures, Orange Ventures, PayPal Ventures, Thrive Capital, Top Tier Capital Partners, Ribbit Capital, Vitruvian Partners and M&G.”
The company reportedly “has offices in Berlin, Frankfurt, Hamburg, Madrid, Manchester and New York.”