Juniper Square says they will help clients unlock the potential of every investment partnership.
Juniper Square explains that it “empowers GPs and LPs to focus on building enduring relationships and exceptional investment opportunities.”
Their partnership enablement solutions “empower investment partners to connect and communicate seamlessly across every interaction, freeing teams from the disjointed and siloed systems, operations, and processes holding organizations back from realizing their full potential today.”
Matt Lawson, chief marketing officer at Juniper Square, said:
“The United States is home to more than five million high-net-worth individuals, but only a select few of those individuals—less than 2%—have the means and the access to invest in private equity. As we took a look at the distribution of these investors throughout the country, we were surprised by the concentration in places one might not expect.”
While major metros like Los Angeles, New York City, and San Francisco have the largest overall number of individuals “invested in private equity, their data uncovers surprising pockets of these investors in smaller metropolitan areas.”
On a per capita basis, the following U.S. cities have the highest concentration of individuals investing in private equity (ranked from highest to lowest):
- Naples, Florida
- Santa Cruz, California
- San Francisco, California
Furthermore, when you look at top metropolitan areas by the average check size written:
- Philadelphia, PA leads the way at $1,655,093
- Detroit, MI is next at $1,001,528
- Ogden, UT rounds out the top three at $928,559
Lawson added:
“Finding smaller hubs of private wealth in places like Philadelphia, Detroit, or even across Utah shows us that private investment is coming in from all corners, and the savviest investors aren’t always in the major metropolitan cities you’d expect. The regional span of these LPs further demonstrates the need for GPs to leverage modern technology to connect and communicate with these investors, reaching them at every stage of the partnership, wherever they are.”
As covered, Juniper Square has announced an exclusive partnership with Pereview, the only Life of The Asset® software platform supporting both equity and debt for real estate investments.
By connecting Pereview’s in-depth asset data to Juniper Square, their joint clients can seamlessly “share both asset-level and portfolio insights to improve fundraising efficiency and provide LPs with greater transparency.”