Backbase, which claims to be the global leader in Engagement Banking, announced today its strategic partnership with SavvyMoney, the company powering innovative credit score solutions, market-leading analytics and personalized loan marketing.
Through this partnership, SavvyMoney’s robust credit score solution, Credit Score Insights, will be integrated “into the Backbase Engagement Banking Platform, enabling community banks and credit unions to provide their customers and members with access to real-time credit scores directly within their banking app.”
SavvyMoney’s Credit Score Insights “provides reports and insights to these financial institutions (FIs) to help them offer tailored financial recommendations and advice to their users, as well as marketing tactics to create hyper-personalized deals and offers.”
By working with partners like SavvyMoney, Backbase is able to equip FIs with an in-app solution to help their users find more value in their primary banking app, thus increasing stickiness.”
The integration will allow end-users “to understand all of the score factors that make up their score, daily update their full credit report, run credit score simulations and set credit score goals that includes an action plan to help improve their score.”
This empowers customers and members to “make well-informed, data-driven decisions regarding financial life events.”
Chris Fraenza, chief revenue officer at SavvyMoney, said:
“Giving financial institutions access to their consumers’ full financial picture has become essential to their long-term success and growth. Those consumers can now manage their credit and finances as they plan for significant life events, while their financial institution can create a deeper relationship through personalized offers.”
JB Orecchia, president and CEO at SavvyMoney, said:
“As a company, we are committed to empowering individuals to achieve their financial goals and improve their overall financial well-being. We’re thrilled to collaborate with Backbase to make crucial credit score functionality easily accessible via banking apps.”
This latest partnership with SavvyMoney reinforces Backbase’s commitment “to enhancing its Fintech-as-a-Service (FaaS) offering, which allows community banks and credit unions to elevate their customer and member experience by seamlessly incorporating cutting-edge features into their apps.”
By teaming up with technology partners, Backbase accelerates “the integration of best-in-class capabilities into the Backbase Engagement Banking Platform.”
Brian McNutt, vice president of product management for the U.S. mid-market at Backbase, said:
“There’s a growing demand from consumers for guidance from their banking apps to help them make informed financial decisions. It’s crucial that banks and credit unions become trusted financial advisors to help end-users improve their credit health. By integrating SavvyMoney’s credit score solution into our platform, we’re helping financial institutions accelerate their time to market, giving them a chance to truly compete. That’s the idea behind our Fintech-as-a-Service offering, to reduce our customers’ time-to-market and time-to-value, so FIs can focus on innovation.”
Backbase will continue its integration “with SavvyMoney over the coming months with an ongoing focus on innovation.”