On the occasion of its 3rd anniversary in the Egyptian market, Foodics in Egypt, the restaurant management solutions provider that’s based in the Middle East, conducted a comprehensive review of its future business strategy, business volume, and the services extended to its partners in the MENA region country.
Foodics’ approach aims to enhnace restaurant management systems in Egypt by “offering a one-stop-shop restaurant management ecosystem.”
This strategy is in alignment with global and technological trends, marking a step forward for the country. By spearheading the digitization and advancement of the F&B sector, Foodics supports Egypt’s Vision 2030 for digital transformation.
Belal Zahran, General Manager of Foodics in Egypt, said:
“Our company places great emphasis on empowering restaurant owners and merchant owners. We are committed to providing them with a comprehensive cloud-based POS system to enrich their operations and cater to a wide range of activities within the F&B sector.”
He added that Foodics has raised $198 million through multiple rounds of series funding. With the latest $170 million in Series C funding “boosting its innovation capabilities to better serve business owners.”
This investment paves the way for Foodics to “expand its footprint both regionally and globally, solidifying its presence in key markets.”
Furthermore, the infusion of funds amplifies the company’s merger and acquisition strategy, positioning Foodics “as a frontrunner in the industry.”
From its beginnings with four employees and three departments, Foodics in Egypt has experienced steadyu growth.
The company now has a team of 108 employees across eight departments in addition to a dedicated local support team, catering to the diverse needs of its partners. This strategic expansion is “driven by the company’s unwavering commitment to addressing the diverse needs of the market and develop tailored solutions that precisely align with the unique requirements of its partners in Egypt.”
He outlined Foodics’ roadmap for 2023, which encompasses several key objectives. Firstly, the company aims to “double its partners by expanding its reach to a broader range of restaurants and cafes.” Furthermore, Foodics is forging partnerships with different stakeholders, fostering collaborative efforts that will “drive the digital transformation of SMEs in the F&B sector.”
As covered, Foodics offers Foodics Pay, which “enhances and facilitates the checkout experience through the integration between payment devices and Foodics cashier app, which eliminates manual intervention of the cashier in the card payment process by decreasing daily end-of-day operations.”