Fintech Klarna Introduces “Conscious” Shopping Tools

Klarna, the AI powered global payments network, announced the launch of several new products and services aimed to promote circularity and encourage smart shopping.

With these updates, Klarna continues to evolve beyond payments “to become a starting point for every purchase for 150 million consumers and 27 million app users worldwide, whether they already know what they want or are looking for inspiration – all while prioritizing environmental impact.”

Salah Said, Head of Sustainability, Klarna, said:

“Klarna is dedicated to transforming shopping into a more circular, sustainable experience by facilitating more informed decisions and providing our 150 million consumers with tools to discover more environmentally responsible products. With the launch of these new products, including a new conscious shopping dashboard, added sustainability filters in our search and compare tool, and an enhanced CO2e tracker with data for over 122 million products across five product categories, we aim to equip individuals to make choices that align with their values and consider sustainable aspects when shopping.”

Consumers are increasingly “prioritizing environmentally and ethically sustainable practices throughout their shopping journey, with 78% of consumers saying that a sustainable lifestyle is important to them1, and nearly half (46%) considering it important to look for sustainable clothing items.”

However, despite this growing awareness, “a significant portion find it challenging to initiate their sustainable shopping journey due to inadequate information and resources, with nearly 8 out of 10 consumers admitting to struggling with identifying environmentally-friendly companies that align with their interests and values.”

To solve this information gap and empower consumers who wish to make more sustainable shopping choices, Klarna is introducing “a new conscious shopping dashboard, now available online in the US, here, with plans to launch in the Klarna App and across additional markets in coming months.”

This new dashboard is making smart and sustainable shopping even easier, “serving as a centralized resource offering consumers access to a comprehensive array of sustainability-oriented products, features, and services provided by Klarna.”

From Klarna’s suite of brand collections, including “Shop Circular” brands that spotlight brands with circular services to reduce waste and maximize the use of products, to Klarna’s popular Co2e footprint tracker, this new dashboard is “the destination to discover and engage with all of Klarna’s sustainability products – all in one place.”

In addition to providing a gateway to Klarna’s wide range of conscious shopping offerings, the dashboard also serves “as a repository for editorial and educational content designed to enhance consumers’ understanding of sustainable practices.”

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