Greenlight Financial Technology, Inc., the fintech company on a mission to help parents raise financially smart kids, announced that it has formed a Credit Union Service Organization, Greenlight Financial CUSO, in order “to better serve and support credit unions, their members, and families nationwide.”
Through the Greenlight Financial CUSO, credit unions can now “sign up for Greenlight for Credit Unions, a family banking solution designed for credit unions to help the next generation of members build healthy financial futures.”
Greenlight for Credit Unions enables credit union partners “to offer Greenlight’s award-winning family banking app, loved by more than 6 million parents and kids, for free to their members.”
With Greenlight for Credit Unions, credit unions “can better serve families in their community and engage the next generation of members with a full suite of best-in-class financial education and banking products.”
Greenlight offers a debit card and app “that teaches kids and teens how to earn, save, give, and spend wisely.”
Parents can send money instantly, “automate allowance payments, manage chores, set flexible spending controls, get real-time notifications of all transactions, and more.”
Kids and teens get hands-on money management experience, “along with access to Greenlight Level Up™, an in-app financial literacy game with an industry-leading curriculum, educational challenges, and rewards.”
To date, Greenlight has already partnered “with top credit unions across the country like South Bay Credit Union.”
Paris Chevalier, President and CEO at South Bay Credit Union, said:
“Our partnership with Greenlight has allowed us to better serve families in our community. With the Greenlight for Credit Unions solution, we can engage the next generation of SBCU members, empowering them with the financial knowledge and skills they need for a healthy future.”
The establishment of the Greenlight Financial CUSO “comes on the heels of a new investment from Curql, a strategic investor made up of more than 100 credit unions and industry partners dedicated to bringing innovative fintech solutions to credit unions.”
The investment will be used to accelerate Greenlight’s expansion in the credit union market and advance product innovation to better serve the credit union community.
Matt Wolf, SVP of Business Development at Greenlight, said:
“Since the launch of our Greenlight for Credit Unions program, we’ve seen tremendous demand from leading credit unions across the country looking to better serve families. Establishing a CUSO with the investment from Curql allows us to deepen partnerships with the credit union community and help them engage the next generation of members with innovative banking products and best-in-class financial education.”