Klarna, the AI-powered global payments network and shopping assistant, announced the expansion of its growth tools for retailers and creators to help them engage with their audiences in more effective ways and enhance the shopping experience for consumers.
With a mission to accelerate commerce, Klarna’s marketing and ad solutions “open new revenue channels for large and small retailers, especially during times when they’re looking for extra support to grow their businesses, drive traffic and increase sales.”
David Sandstrom, CMO, Klarna, said:
“Building on our suite of marketing and ad solutions for retailers, Klarna’s Creator Shops and Ads Manager continue to transform the company beyond BNPL into a growth partner and retail media network within the industry. Our combined network of over one million retail partners and creators globally now have even more powerful ways to reach Klarna’s 150 million high-intent shoppers, while consumers can enjoy a more relevant and personalized shopping experience.”
Riding on its US success, Ads Manager is now “available to Klarna’s retail partners in the UK and Sweden, offering a powerful new way to reach Klarna’s 150 million high-intent shopper audience.”
Consumers willingly share their information “with Klarna in order to receive a more personalized shopping experience. Ads Manager ensures relevant content is being shown to consumers by enabling retailers to reach the shoppers who are actively seeking brands and products similar to their own. The platform offers brands an easier and more efficient way to advertise, from ad creation and audience targeting, to in-platform reporting for campaign optimization.”
Unlike platforms such as Google, Facebook and others, “where consumer intent is on general search queries, interacting with friends, listening to music, or finding a job, consumer intent on Klarna is laser focused on shopping, making the Ads Manager a highly effective platform for retailers to reach shoppers at the point of purchase.”
Following its success in Europe, Creator Shops is now “available in the US. According to a recent US survey conducted by Klarna, 68% of Gen Zers (age 18-26) and 59% of Millennials (age 27-42) get their shopping inspiration from social media, yet finding products remains a challenge and the journey from browsing to buying is unpredictable.”
With Creator Shops, Klarna gives its growing network of over 500,000 creators “the ability to launch their own storefronts on Klarna.com and the tools to power a consistent shopping experience. This allows shoppers to easily find and shop all their favorite creators’ product recommendations in one place.”
Through Klarna’s Creator Platform, creators can “recommend products from thousands of retailers, share shoppable videos and photo content, and share their personal shop across their social channels, while creating increased revenue opportunities for retailers.”