US Retail Investors Now More Concerned About Losing Money than Missing Out on Big Opportunities – Report

U.S. retail investors are more scared about the prospect of losing money than possibly missing out on the next big opportunity according to new research from trading and investing platform eToro.

eToro’s Rethinking Risk research reveals “that 61% of U.S. retail investors say that their investment approach is influenced by the fear of losing money by taking excessive risk, compared with 31% who are guided by fear of missing out on the next big thing.”

Their actions, however, tell a different story “as large numbers of retail investors still report investing in riskier assets, including 70% who hold single stocks and 41% who hold crypto-assets in their portfolios.”

eToro U.S. CEO Lule Demmissie said:

“The current narrative around investment risk is a binary framework of high or low risk tolerance. However, our latest research paints a more nuanced picture of cognitive conflict among investors when making decisions and evaluating assets for their portfolios.”

Younger Investors Are Building Skill With Risk

The cognitive dissonance between fear of losing money “from taking on risk while investing in riskier assets is especially evident in those ages 18-34, with 67% holding individual stocks and 57% holding crypto-assets.”

At the same time, the three biggest perceived obstacles in “achieving their goals in this age group are: fear of losing money (27%), lacking sufficient knowledge (20%) and not taking enough risks (18%).”

Lule Demmissie added:

“It’s encouraging that investors are rethinking risk. It is on us as an industry to help coach them on the importance of practice and resilience, rather than repeating the ‘buyer beware’ siren calls of 2008. We cannot let another generation lose out on years of market participation due to fear. Risk is the reality of investing for everyone. You have to build both skill and comfort in taking risks before it can benefit you. The only way for investors to get better at risk-taking is to give them the platform and knowledge to do it in increments that best suit their situation and investing objectives.”

Long Term Retail Investors Are Building Comfort With Risk

84% of investors feel they “take just the right amount of risk or could “take on more risk when constructing their portfolios. Less than 7% believed they should reduce risk.”

Retail investors are willing “to invest in assets often viewed as riskier – such as individual stocks, options and crypto – because they are taking a long-term approach to investing (41%), they are learning to diversify their portfolio (38%), they are learning to be better risk takers (38%), and they have learnt from family and friends sharing previous experience (29%).”

Over 62% feel more positive about “investing in the markets now than when they started. By contrast, 23% feel less positive about investing versus when they started their investing journey.”

Lule Demmissie remarked:

“We are seeing in real time how retail investors are applying learnings from previous bear markets and weathering the storm with their long-term investing goals in mind. Retail investors are showing how they have learned from the 2008 bear market and fiscal policy by beginning to rethink their approach to risk in their investments. Through portfolio diversification, finding avenues for practice, and taking calculated risks in pursuit of long-term gains, retail investors continue to display their increasing levels of sophistication and their ability to adapt to today’s markets.”



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Beta. Initial Form 1-A only. Target raise is the stated Amount to be Raised, totaled. Compared with the same dates one year earlier.

YTD: Jan 1, 2026 - Nov 4, 2026 vs Jan 1, 2025 - Nov 4, 2025

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