Fintech Savings App Kaldi Secures £472,875 via Crowdcube

Kaldi App, whose developers are on a mission is to transform the savings habits of Gen Z & Millennials by getting them to save earlier & better, has raised £472,875 from 140 investors at the time of writing with 25 days left in the firm’s crowdfunding campaign carried out via Crowdcube.

Kaldi explains that it is building a “save while you shop” app that auto-invests cashback “from 150 high street brands directly into the user’s choice of low-cost equity index fund at checkout.”

The Kaldi App developers intend to raise £635,000 in total through this current campaign. The firm reports Equity: 7.21%; a £8,167,325 pre-money valuation; a £25 share price; tax relief; EIS.

The Crowdcube Raise forms part of “a wider round, in which the Company had already raised £653,350 as further additional investment alongside the crowdfunding element prior to the Crowdcube round, of which £412,675 is reflected onto the progress bar of the Pitch.”

Key information:

  • An estimated 28% of UK retail sales come from 150 major retailers.
  • CEO successfully founded a business, which he took to a US$100M IPO.
  • £1.71m raised to date + financial support package from Mastercard, powered by Fidelity & Vanguard.
  • Investors: SFC Capital, Woodside Holdings and British Business Bank


Young people feel priced out of the UK housing market, and the firms “see many have little or no retirement provision outside workplace schemes. Very few people have confidence in investing or invest in the right products.”

Proposed Solution

Their mission is to “empower young savers to “save smart” with cashback from everyday shopping auto-invested into low-cost index funds, with education, saving nudges and top ups from friends and family.”

Market & Growth

The company estimates “an annual UK Serviceable Obtainable Market (SOM) Revenues of £450m+ & calculates a total addressable market (TAM) of £34 billion in revenues by pairing a commission on retail network discounts with normal fintech revenue streams.”

Business model

They intend to enhance retailer traction “by connecting them to their consumer’s life goals, unlocking expected revenues primarily based on commissions from retailers from Q3 2024 onwards.”


Their Vision: No more wasted or forgotten cashback. They are developing and “strive to be the only savings app to link cashback, including from friends and family, directly to investing at checkout.”

Use of funds

Finish app build, increase marketing budget, and grow Kaldi core team.

Investors & funding

The initiative is reportedly being “backed by British Business Bank, SFC Capital, and Woodside Holdings, early investors in HugoSave, a Singapore savings app currently raising at a ~US$130m valuation. Financial Support Package from MasterCard.”


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