Engage People, the loyalty network that enables program members to pay with points (PwP) directly at checkout, reported “a 68% increase in transactions from 2022, with more than 23.3 billion points redeemed in 2023 across its Access Plus network, which allows loyalty program members the ability to pay with their points at any participating e-commerce website around the world.”
Engage People is reporting that it “saw year-over-year growth of more than 48% in total sales in 2023, as pay with points continues to be a popular redemption choice amongst consumers, retailers and financial institutions (FIs).”
Additionally, the company continued “to secure new retail and financial institution partners, bringing its network to more than 53 million members.”
Jonathan Silver, CEO of Engage People, said:
“In 2023, Access Plus experienced substantial growth by expanding our network of loyalty partners and clients, driving the pay with points movement forward. Consumers are showing a growing preference for flexibility in using their rewards points, which has helped us establish new partnerships with retailers and financial institutions interested in revamping their loyalty programs. We look forward to the continued growth of Access Plus and the chance to offer more consumers the convenience of paying with points at checkout.”
In 2023, the company partnered with Velocity Logic/bp to “allow bp retail consumers to use their loyalty and rewards points at the pump.”
Recently, Engage People has expanded that partnership to “include Fiserv, bp, and Velocity Logic to enable consumers with credit or debit cards from participating FIs in the uChoose Rewards® program to use their rewards balance for gas rewards at around 7,000 bp and Amoco locations across North America.”
Through integration with Engage People and in collaboration “with Velocity Logic, uChoose Rewards members can now redeem points at the pump, saving 50 cents per gallon, up to 20 gallons.”
Engage People commissioned a survey in partnership with The Wise Marketer titled “Paying with Points – ‘Tomorrow’ Is Too Late.”
The report explored consumer perspectives “on using loyalty currency for online and in-store redemption to realize immediate value. Highlights included: 84% of consumers reported they would use this loyalty currency in the future if offered, and 76% of consumers expressed a willingness to change credit cards to access improved pay with points (PwP) benefits.”