A new marketing report commissioned by Fintel Connect finds that system limitations hinder financial institutions’ abilities to measure the effectiveness of their marketing spending. The Marketing ROI Gap in Banking: How Financial Institutions Spend, Measure, and (Struggle to) Prove Marketing’s Value was completed by Cornerstone… Read More
Read more in: Fintech | Tagged cornerstone advisors, fintel connect, marketing
Cornerstone Advisors, a management and technology consultancy for banks, credit unions and fintech firms, today announced the acquisition of BankSmart, a consulting firm specializing in bank operations, vendor selection, project management solutions and payments. Scott Sommer, chief executive officer at Cornerstone Advisors, said: “Since its… Read More
Read more in: Fintech, General News | Tagged acquisition, consultancy, cornerstone advisors, digital technology, management consultancy
PAYMYNT Financial Group, a company that offers a financial growth app that combines digital commerce and investments with universal cashback and crypto, has pointed out that new research shows that less than half or 50% of bank customers are “highly engaged” with their local banking… Read More
Read more in: Fintech, Global | Tagged banking innovation, barclays corporate banking, cornerstone advisors, customer engagement, fintech adoption, paymynt financial group, phil bowkley, user experience
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