It’s quite natural for people to put their self-interests above others, in an ultra competitive world. Business leaders think: How can I get the most gain out of opportunity X, on a purely transactional basis? Top business universities preach a similar gospel, that success is correlated… Read More
If there’s one big lesson about crowdfunding I’ve learnt in the past 8 months, it is that pre-launch marketing can make or break your campaign. I’ve gone from knowing next to nothing about crowdfunding, to running a successful Indiegogo campaign at a previous startu p… Read More
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