Mastercard to Acquire Dynamic Yield, McDonald’s SaaS based Personalization Platform
Mastercard (NYSE: MA) and McDonald’s (NYSE: MCD) have announced an agreement for Mastercard to acquire McDonald’s personalization platform and decision engine company, Dynamic Yield. As mentioned in the announcement, Dynamic Yield’s tech is a valuable addition to Mastercard’s extensive suite of services that assist brands… Read More
Read more in: Artificial Intelligence, Fintech, Strategy | Tagged acquisition, ai, artificial intelligence, Customer Experience, cx, mastercard, mcdonalds, personalization, raj seshadri, saas, software as a service, user experience, ux