What a difference a few weeks have made in the STANTT crowdfunding campaign. The apparel / tech startup launched a crowdfunding campaign in August this year which closed just short of their goal. The concept was unique then – just as it is today. The big difference is the project organizers regrouped and launched a new crowdfunding campaign and this time they got it right.
Their new goal was set for a very attainable $15,000 which was easily beat. Adjustments were made, stretch goals were added and now STANTT stands at over $75,000 raised with weeks left in their crowdfunding campaign. More than five times their goal.
STANTT, based in Hoboken, New Jersy, wants to challenge the industry’s standard approach to off the rack sizing by putting an end to Small, Medium &Large. Hallelujah. These basic sizes really mean very little these days as each designer or brand defines them differently. STANT is going to give men a simple option to find clothing tailored to fit their specific builds – without flying to Hong Kong or driving off to your local tailor. Using new sizing technology created from body scan data, founders Matt Hornbuckle and Kirk Keel have developed this dynamically different approach to clothing.
“Through our research, we found that the traditional small, medium and large approach only gives about 15% of guys a great fit, and finding clothes that actually fit is a nearly universal issue for all men,” said Keel.
Using nearly 200,000 measurements from body scans of guys, Hornbuckle and Keel created a new, patent-pending approach to sizing that will reinvent how men shop for clothes, starting with casual button-downs and polo shirts. A user simply enters three measurements he likely already knows (chest, waist and arm length) and an algorithm matches him to the one of over 50 sizes that is tailored to fit his build. The company then ships directly to the customer’s doorstep within days, completely taking the guesswork and fitting room out of the equation. STANTT has plans to expand into other apparel categories in the near future.
“We are aiming to challenge the way things have been done in the industry for decades and to stop guys from having to settle for the poor fit of traditional retail sizes,” said Hornbuckle. “Through our data and statistical analysis, we were able to understand the various ways guys are built and create sizes that actually fit,” he added.
The STANNT crowdfunding campaign is already a huge success. The campaign closes on November 18th so you have time to order several custom fitted shirts. Shipping is set for May 2014.
Yes we have all been there. Love the shirt. Hate the fit. Kirk and Matt have fixed this problem. We are looking forward to their future successes.
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