Crowdsourcing, innovation and technology platform for the $100 billion horse industry ThoroBid, has listed its equity crowdfunding campaign on EarlyShares. The site is an online community for Thoroughbred racing fans and social handicapping tool that analyzes the behavior of the betting public and categorize races into various assets classes.
According to ThoroBid’s campaign, “The site leverages a powerful, cloud-based e-commerce and data analytics infrastructure to provide a graphically pleasing, navigationally-intuitive site for handicappers, fans, and horsemen to share their ideas, hopes and enthusiasm for the sport. On a product level, ThoroBid is a crowdsoucing, handicapping tool that analyzes the behavior of highly predictive handicappers. On a corporate level, ThoroBid is a next generation online aggregation platform serving the 15 million racing fans and industry professionals in the U.S.”
ThoroBid offers an open and non-partisan community platform with real-time information and analytical services for the benefit of horseplayers and racing fans. Site services include:
- User-generated blogs, news and information
- Extensive handicapping tools based on “Modern Portfolio Theory” and “The Wisdom of Crowds,” which analyzes the behavior of the betting public and produce predictive analytics that help horseplayers optimize their wagering decisions. Over the next few months, ThoroBid expects to roll out exclusive analytics which allow handicappers, from novices to professionals, to discover which races conform to their desire for “upside,” “risk” or “opportunity,” based on their past handicapping history.
- Electronic collaboration capabilities among community members
Sharing details about the site, Co-founder and CEO of ThoroBid Anthony Lage stated,
“Through gigantic investments in the experience broadband technology and increased storage capacity, we now have the computing power to analyze enormous amounts of data and metadata to help create and develop, along with our business partners, products and services to enhance of a vibrant community of horse lovers, and, in turn, elevate an entire industry.”
ThoroBid addresses problems within the thoroughbred horse racing industry such as imprecision, extreme expense, inaccessibility, poor and fragmented management and need for deeper analytics. Offering past performance data, premium quote montage and crowdsourced analytics in addition to ThoroBid’s allocation tool and performance analytics, horseplayers’ need for fundamental analysis, technical analysis and expression become realized.
As for profits, ThoroBid allows members to join for free, but they must upgrade to subscription services to access the platform’s more valuable features. As expected, ThoroBid continually strives to improve its analytics and platform to provide a greater value to subscribers. Premium membership is currently available for $49.99 per year.
As the 2014 Belmont Stakes nears, ThoroBid may be just the site to visit about California Chrome’s potential Triple Crown!
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