Pocket Protein KIDZ, a Protein Drink for Children, Crowdfunds on Tilt: Partners with LA Food Bank

Pocket Protein KIDZ, a new protein drink for children, is joining the fight against childhood hunger and obesity and seeks the crowd to help fund its initiative. Pocket Protein has launched a crowdfunding campaign powered by Tilt to land Pocket Protein KIDZ on grocery shelves, and is asking for those who share the product’s focus on healthy children and quality ingredients to support the effort.  Pocket Protein seeks to raise $100,000, which will pay for the first 150,000 units of Pocket Protein KIDZ.  PPK will be sold both in brick and mortar stores and online.

“Today in the United States, more than 15 million children don’t know when they’ll eat next. An even higher number of children are obese, making it the first time in our nation’s history that obesity is endangering more young Americans than hunger,” stated the campaign. “Even for parents who have the means to make nutritious snacks from scratch, as schedules become more and more hectic, finding the time to whip up tasty, healthy treats that provide the essential nutrients our kids need is a daunting challenge. That’s where Pocket Protein KIDZ comes in.”

The creators of Pocket Protein have spent the past two years working with pediatricians  to perfect Pocket Protein KIDZ, a groundbreaking new way to ensure that children are getting enough protein.  Pocket Protein KIDZ is shaking up the market in five key ways:

1. Filler-free. Pocket Protein KIDZ is fat-free, caffeine-free, gluten-free, and lactose-free, as well as low-sugar and low-carb. A drink that never needs refrigeration, Pocket Protein KIDZ is full of essential vitamins instead of the extra junk other snacks and drinks feature that cause sluggishness and even obesity.
2. Allergen-free. Finding on-the-go options for children with nut allergies or gluten or lactose intolerance has been notoriously difficult—until now. Pocket Protein KIDZ offers a complete, energizing protein that all kids can safely drink.
3. Protein-packed. Pocket Protein KIDZ provides 7 grams of protein.
4. Safe. Pocket Protein KIDZ adheres to the FDA rules and regulations for beverages. It is registered with the FDA and submits its ingredients and manufacturing process to them for review. Pocket Protein KIDZ adheres to all the safety regulations and oversight as milk or juice.
5. Naturally sweet. Made without artificial sweeteners, colors or sodium benzoate—three particularly harmful add-ins for kids with autism or ADHD—Pocket Protein KIDZ is made from real apple juice and a blend of all natural sweeteners including Stevia.

The company has turned to crowdfunding out of a desire both to work with parents and caregivers across the country, and to be even more answerable to health-conscious consumers.

The true goal of the campaign is to have a significant impact in the fight to eradicate childhood hunger and obesity. If Pocket Protein’s stretch goal of $500,000 is reached, funds will be used for the creation of a “Strong Body. Strong Mind” National Award program to recognize children and families who’ve achieved healthy goals both in both body and mind and providing Pocket Protein KIDZ to food banks and school districts around the country.

In addition to bringing a responsibly sourced new product to grocery shelves everywhere, Pocket Protein is partnering with parents, Feeding America’s Los Angeles Regional Food Bank, The Center for Youth: Crisis Nursery, and others to feed hungry kids. As organizations across the country with big hearts and small budgets step in to help, they often have to rely on highly processed, non-refrigerated foods: starchy, sugary carbs, and other foods high in fat and sodium. Pocket Protein KIDZ offers a way to now include a safe, non-refrigerated, vitamin-packed protein drink—an ideal tool for the hundreds of non-profits working diligently to make a difference in children’s lives.