Developer Morf Media, Inc., announced on Wednesday (December 17th) FirstFunding has selected its e-Learning cloud system to help them train their correspondent lenders to perform at their best in 2015.
FirstFunding is adopting Morf Media GILS on mobile devices to train their lenders to meet key regulatory requirements such as TILA/RESPA and to optimize their playbooks for strong growth in the coming year—a year reforecast by the Mortgage Banking Association (MBA) to yield the mortgage origination industry a play for serious upside–to the tune of $50 billion.
Jim Dunkerley, CEO of FirstFunding, a privately held non-depository financial services company, stated that when he saw Morf Media GILs demoed at the New England Mortgage Bankers Conference this year, he recognized he’d found a better way to accelerate his vision to increase business in 2015 and beyond. In the coming year, Dunkerley sees an optimistic trend — the industry poised for solid growth, and according to the MBA, 2014 projections are up from $1 trillion.
The MBA revised its 2013 origination result up to $1.85 trillion from $1.76 trillion after looking at the Home Mortgage Disclosure Act data. Dunkerley plans to utilize Morf Media GILS to help his lenders and partners learn how to increase their business potential, meet regulatory requirements and achieve their goals using state of the art technology and information packaged as an app with a mobile game-like experience.
Dunkerley shared,”Planning, forecasting, and pivoting to meet rapid industry changes are a given in the mortgage origination industry. That is why we at FirstFunding are so excited to work with Morf Media Inc.’s GILS solution to help us implement cost-effective programs for customized training that produce strong ROI every time it’s used or I should say, ‘played.’ Morf Media has created a way to make it fun for our customers and partners to train and compete while they learn.
“They can gain education on the go while raising the bar on critical industry knowledge. We envision the engagement of the user with a monitoring and measuring system that helps us adjust training to boost performance for any individual and correspondingly reduce certain risks. Morf Media’s product helps us deliver a customized playbook to our customers and business partners that we believe will contribute to a higher quality of transactional business.”
The Morf Media patented GILS platform features 2D interactive learning environments that are scalable and based on engagement through game mechanics and game-theory elements. Delivered as software-as-a-service (SaaS), Morf Media GILS is a web-based and mobile platform for learning. It supports smart data to measure return on investment (ROI) and employee progress.
The foundations of the technology platform are a 2D game engine, natural language processing, and behavior profiling through artificial intelligence. The content is organized in a Learning Management System (LMS) compliant with Shareable Content Object Reference Model (SCORM) for e-learning platforms. Companies like FirstFunding cite that its benefits include overall improvement in employee engagement, increased knowledge retention rates, greater capacity for repetitive skill training, more robust assessment tools, and overall reduction in corporate training expense.
CEO of Morf Media, Eduardo Cervantes explained, “Morf Media GILS is transforming enterprise training and e-Learning, a $292 Billion opportunity, to digitally engage and motivate people to achieve their goals. Our customers, like FirstFunding, are among the top leaders in the mortgage supply chain to put a priority on education and make training fun while delivering a cost-effective platform that can synch with our CRM, ERP and HR strategic systems and initiatives.”
