On Monday, UK crowdfunding platform Crowdfunder announced that it has joined forces with outdoor advertising company, JCDecaux, to help rapidly scale up 100 startups across Britain.
Nurture, JCDecaux’s new division, is now working with Crowdfunder to find start-up businesses who want to grow, to help them market their brand or product with an exclusive support package – and the chance to win a specially designed advertising campaign for their needs.
For start-up businesses who fund media budgets on Crowdfunder, Nurture will provide a marketing and design mentoring service and match funding enabling them to potentially double the value of their campaign.
Nurture will also give tech start up businesses, which launch crowdfunding campaigns to fund their media spend by November 30th, the opportunity to win their own bespoke outdoor poster campaign. The winning start-up will be the project with the most amount of backers for their crowdfund.
The “Grow” campaign, which targets start-up and SMEs, kicks off with an outdoor advertising campaign which rolls out this week. It is designed to encourage UK start-ups and SMEs as well as highlight the power of outdoor advertising campaigns to the start-up market.
The series of posters will run over the coming months and will feature the line ‘Your time is now’ as well as an integrated online campaign on Crowdfunder.
Maria Clarke, director of business development at JCDecaux, stated:
“JCDecaux was founded on entrepreneurialism – it’s in our DNA. Nuture, our new division, is passionate about helping scale start-ups by putting brands in front of potential consumers whilst they are out of home and most alert. This partnership with Crowdfunder is truly pioneering and we believe it will help give hundreds of future-facing start-ups the help they need to become successful brands.”
Rob Love, Crowdfunder Chairman, added:
“As the UK’s No1 crowdfunding platform Crowdfunder has turned thousands of ideas into reality, helping businesses, social enterprises and charities across Britain validate their ideas – and unlock millions – through fund raising, match funding and additional support. Working in this way, with a world leading media company like JCDecaux to help start ups and SMEs, is ground-breaking and we are excited about the potential of what this partnership could achieve for businesses across the UK.”
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