Revlon, the global cosmetic company, celebrated the finale of the Revlon LOVE IS ON Million Dollar Challenge with a star-studded event at the Rainbow Room in New York City on November 18th. The company’s executives, along with Global Brand Ambassadors Halle Berry and Olivia Wilde, took to the stage to honor the top Challenge fundraisers.
The winner, Cycle for Survival of Memorial Sloan Kettering, was presented with a $1 million grand prize donation from Revlon, and Cancer Research Institute was awarded a $250,000 prize donation for its second place finish.
Lorenzo Delpani, Revlon CEO, stated:
“In addition to honoring the winners of our Challenge, this celebration was our way of thanking all the amazing charities that participated. Revlon’s global mission is to inspire LOVE, and these organizations do that on a daily basis through their groundbreaking daily work improving women’s lives. We appreciate the impressive fundraising of all the Challenge participants that helped generate more than $4 million for women’s health charities and made Revlon’s first-ever crowdfunding initiative such a big success.”
Berry explained:
“It is an honor to be a part of an evening that celebrates giving back. I have always admired Revlon’s commitment to women’s health, and the LOVE IS ON Million Dollar Challenge is another example of that generous spirit.”
Wilde added:
“The LOVE IS ON Million Dollar Challenge is a unique, and successful, model of fundraising. It is a thrill to represent a company that is not only committed to philanthropy but understands the changing landscape of how people give. This was a new and modern way to reach supporters of women’s health, and one that paid off enormously.”
In addition to the top two charities, the other top 10 Challenge fundraisers celebrated at the event were: Mary’s Place by the Sea, Days for Girls International, Valley Girls & Guys!, Dr. Susan Love Research Foundation, Teen Cancer America, Basic Health International, Remember Betty Foundation, Gilda’s Club New York City, Harboring Hearts Housing Foundation and Starting Hearts.
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