With Indiegogo success Lazer Team set to hit theaters on January 27th, Rooster Teeth’s Matt Hullum sat down to discuss the film and the company’s partnership with the video platform.
During his interview, Hullum shared why Rooster Teeth decided to turn to Indiegogo for funds:
“A feature was always going to be the next thing to do, but we didn’t have the time or resources to focus on it. We really needed somebody driving us to do it, and that was the backers. We got up every day knowing they were expecting us to make this movie and make it great.”
Also noting Rooster Teeth’s reputation, Matt explained:
“We’re a diverse business. When we founded back in 2003, it was primarily home video and merchandising that funded everything that we did. And they’re still gigantic pieces for us.”
Hullum noted that while he considers YouTube a “fantastic partner,” he believes that RoosterTeeth’s online presence is really what is garnishing fans:
“We have a lot of shows that have a bigger life even now on DVD and blu-ray or TVOD than they do on the web. I think that always surprises people. Conventions are always a really big deal for us as well.”
In regards to those who don’t know Rooster Teeth, Matt added:
“If you don’t know anything about Rooster Teeth, if you don’t know anything about web content, you’re not interested in the YouTuber-transitioning-to-traditional-media story, I think it’s still just a fun, exciting film.”
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