On Friday, British tech startup Chirp announced it formed a new partnership with the creators of video game Skylanders. The company secured £ 733,810 from 332 investors through its equity crowdfunding round on Crowdcube last year.
Founded in November 2011, Chirp is described as a platform for sharing data with sound and has been downloaded in nearly 60 countries worldwide. The company previously stated it is an audio trigger with a very broad range of users. It was noted:
“Chirp enables devices of all kinds to send and receive data using sound – both audible and inaudible. From mobile devices to POS systems digital signs to toys, even TV, web pages and radio broadcasts can send data to phones and other devices using Chirp technology. Unlike other audio technologies, such as music recognition and watermarking which take your customer out of your experience and into theirs, Chirp technology is designed to be built into your brand’s apps and products. With Chirp, you have total control over your customers’ experience.”
The company revealed the exciting news on Twitter:
Excited to announce that Chirp #tech is used by #SkylandersImaginators to transfer creations from console to mobile https://t.co/tzSvxE26FY pic.twitter.com/LW3v1W1I2S
— Chirp (@chirp_io) October 6, 2016
Chirp’s CEO, Moran Lerner, stated to BBC:
“This deal is a game-changing for both Chirp and the gaming industry. For Chirp’s technology being such a critical part of a multi-billion dollar game in its own right, it shows the trust in our technology.”
Although he did not reveal to the media outlet Chirp’s finances, Lerner did go on to add that the company is “very well funded” and is expected to receive more funding from high-profile investors.
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