Just a little over a month after Tesco launched its crowdfunding platform, BackIt, the website has helped one of the campaigns successfully secure its funding target.
Drunken Berries originally sought to raise 2,000 for its Prosecco mixers. The company is known for its alcoholic beverages and has won two Great Taste Awards, which includes 2 Gold Star for its Raspberry Gin Mixer and 1 Gold Star for the Blackberry Brandy Mixer. The mixers are described as a balance of puréed berries, caramelized sugar, lemon juice, and spirits from an independent London distiller. Each bottle is promised to be packed with berry flavor that does not overpower desserts or Prosecco.
The company, which does not have any products available at the moment, is looking to use the funding to launch a new e-commerce website and start a social media advertising campaign. Speaking about Drunken Berries’ funding success, Michael Francis, Tesco business development director, stated:
“Drunken Berries was the first product on our BackIt site and it’s fantastic to see it surpass its target. As the UK’s largest buyer of locally sourced products, we understand the challenges suppliers face to get a product to market. Which is why BackIt is about more than just crowd funding, it’s a platform which provides advice and mentoring to help suppliers bring their ideas to life.”
Co-founder of Drunken Berries, Gemma Glanville, added:
“The BackIt scheme is a great idea to help small businesses like ourselves reach customers. Thanks to Tesco customers we can now proceed with our first run of products which they will receive in time for Christmas. Prosecco has become one of the UK’s most popular drinks and we are really optimistic we can now start to turn Drunken Berries into a winning brand.”
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