Three Signs Crowdfunding Has Reached a New Level

BjorkWhen Kickstarter announced it received $35 million in pledges for music projects in 2012, it seemed crowdfunding had gone mainstream. Amanda Palmer’s record-setting $1.2-million take certainly turned some heads. But there are signs that crowdfunding is becoming even more mainstream.

1. Bjork launched a Kickstarter campaign Tuesday to create a Biophilia app for Android and Windows 8. The iOS version is already on the market. She is arguably the most prominent musician to seek funding on a crowdfunding platform. The one asterisk here is the project is not an album or other recorded music release. If successfully funded, the £375,000 project will be one of the 10 most successful Kickstarter technology projects of all time (it is not categorized as a music project). Let’s see if Android owners will come out in big numbers.

2. Crowdfunding projects now have publicists…

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