Indie developers looking to launch projects for crowdfunding on Kickstarter should “think like a fan,” altering their mindset and tailoring pitches to best inform their gaming audience, according to Double Fine Productions producer Greg Rice.
Speaking in panel today at the 2013 Game Developers Conference, Rice said 2 Player Productions’ ongoing documentary helped attract backer interest for Broken Age, the studio’s upcoming point-and-click adventure game.
“We knew if we were doing a documentary, we needed to be really open and transparent and honest,” he said. “Funding through Kickstarter allowed us to do so with no third party involved.”
Beta. Initial Form 1-A only. Target raise is the stated Amount to be Raised, totaled. Compared with the same dates one year earlier.
YTD: Jan 1, 2026 - Oct 29, 2026 vs Jan 1, 2025 - Oct 29, 2025
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Number of Filings132Prior 128 +3.1%
Target Raise, Total$3.44BPrior $3.56B -3.5%
This YTD
Year prior
Change
Filings
132
128
+3.1%
Target raise
$3.44B
$3.56B
-3.5%
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This display counts initial Form 1-A filings only. It does not represent subsequent filings, including Form 1-A/A amendments or Form 1-A POS post-qualification updates filed by the issuer. Amounts are the stated Amount to be Raised on the initial filing, not capital raised and not amounts revised in later filings.
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