Indie developers looking to launch projects for crowdfunding on Kickstarter should “think like a fan,” altering their mindset and tailoring pitches to best inform their gaming audience, according to Double Fine Productions producer Greg Rice.
Speaking in panel today at the 2013 Game Developers Conference, Rice said 2 Player Productions’ ongoing documentary helped attract backer interest for Broken Age, the studio’s upcoming point-and-click adventure game.
“We knew if we were doing a documentary, we needed to be really open and transparent and honest,” he said. “Funding through Kickstarter allowed us to do so with no third party involved.”