Shopify Simplifies E-Commerce to Boost Crowdfunding Graduates

ShopifySay you finished your Kickstarter campaign for some product or other, and after the inevitable growing pains, you’ve gotten all the rewards out to your backers who are gleefully emailing you to say what a great thing it is that you’ve built. What’s next? You can’t bring it back to Kickstarter to sell more units; Kickstarter is not a store.

The obvious thing to do would be to set up your own outlet to peddle the thing you built. And some projects, like the Lunatik iPod watch strap, lead to vibrant companies. But setting up an online store is hard — and that’s an opportunity for e-commerce startup Shopify, which is positioning itself to make that transition as easy as possible.

Shopify bills itself as a full service e-commerce solution provider. They offer a range of payment options, inventory management tools, and order tracking, plus more than 100 templates to allow merchants to customize the look and feel of their store. Today they’re launching a new one. It’s called Kickstand and it is specifically designed to capture the business of fledgling companies who’ve just come off a successful Kickstarter campaign.

read More at Wired

 

 

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