Kickstarter Needs to be Kickstarted

Funded With KickstarterThousands of new companies and entrepreneurs are funded by this legendary website; and Kickstarter has become pretty much a household word these days, in fact “…since their launch in 2009, more than 3.7 million people have pledged over $554 million, funding more than 38,000 creativeprojects.”

I’m sorry but that claim is skewed to make it seem like 38,000 creative projects have been backed by 3.7 million people raising $554 million dollars, but that’s not true. If you remove those pledges that backed projects that didn’t make it and thus didn’t require that “pledge” to be fulfilled, and then removed those backers that no longer needed to back those projects, what would those new numbers become?

Kickstarter‘s credo is that project creators set a goal and a deadline to make that goal, then the project creators market themselves like insane crusaders; often sailing around the world looking for America or creating videos that they post everywhere on places likeYoutube and Vimeo and then sweetening the pot and offering backers who pledge, anything from t-shirts to invites to events and parties to dinners with the crew, to all kinds of interesting takeaways for lending a hand. Kickstarter claims that their “All-or-nothing funding might seem scary, but it’s amazingly effective in creating momentum and rallying people around an idea. To date, an impressive 44% of projects have reached their funding goals.” That seems to really mean that less than half of Kickstarter projects get funded.


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