Growth Boosts Kickstarter’s Horsepower

Kickstarter What is Kickstarter?The company that helped coin the word “crowdfunding,” Kickstarter, helped everything from gardens, books and local plays come to life. It has grown to include movies, music and a red-hot tech product. But one price of success: As Kickstart-ed projects become more widespread, backlash — a “Kickstarter fatigue” — is starting to emerge.

It’s not hard to guess that this rickety three-story walkup on the Lower East Side would house a hip Internet start-up. But the red-hot company that’s raised more than half a billion dollars from the public to fund passion projects?

Crowdfunding phenomenon Kickstarter is on the third floor, with a handful of staffers who don headphones and stare at large iMacs, tweaking the Web site that brings in an average of 200 new projects daily. A former waiter, Perry Chen, his one-time frequent customer  and freelance rock critic Yancey Strickler and designer Charles Adler launched Kickstarter in 2009 as a place where anybody could pitch in to help get passion projects funded.

The company helped coin a word — crowdfunding …

Read More at NewsFactor



Sponsored Links by DQ Promote

 

 

Send this to a friend