UK based Tribesports, a sport enthusiast social website with over 200,000 members, will leverage their reach, create community driven high quality sportswear line.
One of the world’s largest communities of sports enthusiasts has launched a Kickstarter campaign aimed at disrupting the $250 billion global sportswear industry. Tribesports, home to 200,000 members from 131 different countries, intends on creating a community-powered sportswear brand.
The sportswear will bring high-performance gear to market at prices up to 40 percent less than the market leaders. The crowdfunding campaign seeks to crowdfund £30,000 ($46,000) to cover the production costs for the first line. Tribesports crowdfunding campaign quickly raised over £9,000 in the first hours after the launch. Expect the stretch goals soon.
The United States is Tribesports’ fastest-growing market, and they believe support for the crowdfunding to be driven primarily by US and UK supporters.
“Technical sportswear is expensive, but we believe we can make it more accessible,” said Steve Reid, Tribesports CEO. “We plan to remove the middlemen, ludicrous multi-million-dollar marketing campaigns and failing bricks and mortar stores from the equation. Instead we’ll work with industry-leading designers, manufacturers and incorporate input from our community of athletes, and sell our sportswear online, enabling us to pass huge savings directly to customers without compromising on quality.”
A survey of 1,388 sports enthusiasts found that 71 percent feel forced to make a choice between price and quality when buying sportswear. An astounding 84 percent said that pro endorsements have no influence over what sportswear they buy, and 82 percent said their friends influence their purchasing decisions more so than professional athletes.
Tribesports founder Steve Reid is a committed ultra marathon and iron man competitor who founded the community based web site in 2011. Since its founding the platform has grown 3700%.
It was his competing in endurance events that sparked Steve’s desire to solve the problems that he and his fellow competitors were facing in not being able to find the information they needed to help them with their training. From motivation to cross-training tips, to pre-race preparation advice to simply sharing the experience with others – ultimately, this is what led him to found Tribesports.
The platform allows you to build a complete profile of your sports life; tracking, sharing and celebrating your sports activities and achievements as you go. You can discover, set and achieve new sports and training goals by taking on Challenges, and you can join Tribes of users that share the same sports interests as you, based on location, sports position, ability level and attitude.
For the crowdfunding campaign, prototypes for the first line have already been developed using data and input from the Tribesports community. The prototypes have been lab-tested, wear-tested and are ready to run. The first Tribesports line will include long-sleeve and short-sleeve technical t-shirts, performance shorts, capris-length running tights and performance half-zip tops, all in premium technical fabrics. Rewards levels start at £6 and head up to £4720. Entry level for a tech tee will set you back a mere £16.
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