On Crowdhoster: DaDa Offers Luxury Undies Made By Happy Workers

Screen Shot 2013-11-06 at 10.20.20 AMDada Quarterly Underwear Club is currently seeking 100 early backers on dadaunderwear.com to grow their underwear subscription service. Every three months backers can expect to get some luxury underwear in the mail without any hassle.

They are able to self-host their campaign on their own domain thanks to Crowdtilt’s Crowdhoster product, a white-label crowdfunding solution based on Lockitron’s Selfstarter software. This is the same platform Soylent used for their raise.

dada1Backers are going to have to pony up $95 for a year subscription to the program, but before you balk at the price consider this quick fact from the campaign page…

To give you an example, a yard of cheap cotton in 180gsm would cost around $1-2 whereas a yard of our seaweed fabric costs over $11 a yard.

This is about more than quality from DaDa’s perspective. The team says that their garments are made in an ethical factory where workers are paid a “living wage” and are provided transportation and meals for free. They have also pledged to forward 10% of profits to good causes. It’s a true social entrepreneurship endeavor.

Thus far 46 subscribers have signed up, so the team still needs 54 to tilt the campaign. They have a month left to do so.


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