London-based Scaramouche & Fandango has raised £84,510 for the 12.50% equity offered on its crowdfunding campaign on Crowdcube, securing funds from 29 investors towards its £150,000 goal.
According to the campaign’s website, Scaramouche & Fandango launched with a small and core range of health products for men, maxing out their credit cards, buying 6000 units as a market test batch, and taking a trip to Birmingham for its first ever trade fair. After selling out to retail buyers in just three days, the company’s team knew they had something special.
Since then, department stores with whom Scaramouche & Fandango partnered requested that the company grow its range, which now includes a wash bag, gift sets and an Eau de Toilette. Since last October, over 20,000 tubes have been sold, including shampoo, conditioner, body wash, shave cream, face scrub, and hydrator.
Breaking into the £21 billion market largely dominated by international conglomerates, Scaramouche & Fandango designs and manufactures high quality body and skincare products for men. The company current retails its bold and streamlined products in over 100 stores throughout the UK, including John Lewis, Selfridges, Fortnum and Mason, Fenwick, Ocado, Waitrose and Harvey Nichols.
The campaign offers some rewards for the £250 to £25,000 investments, including hoodies, VIP invitations to all major future S&F events, lifetime discounts, and invitations to the new product develop “Test Class,” a group that first receives samples of upcoming released products.
The company noted, “We would like to grow our on-shelf presence by deploying 3 new product lines into our partnered department stores to significantly grow the brand footprint on shelf. These products include a number of higher margin shaving accessories and an exciting new sports range that will include a 4-in-1 wash (shampoo, body, face, shave) that will bring a significant point of difference to the market. All of the above products have been discussed with many of the department stores above and we have received interest and intent to be stocked once available.”
Furthermore, “investment will also allow us to capitalize on international opportunities by partnering with third party logistics providers and warehousing our products in selected international markets. We do not currently have the capacity to fulfill our international interest – given our limited working capital – and the resource needed to help support the distribution into these countries. Investment will allow us to partner with distributors abroad, and ship product to meet the growing demand. Investment will include establishing a U.S. distribution point, as well as amending our existing packaging to comply with U.S. regulations.”
Co-founder Ian Linaker is a director of Scaramouche & Fandango. Upon leaving his previous position in February 2013, Linaker became responsible for managing strategic growth, new product development, and international sales/distribution.
Prior to establishing Scaramouche & Fandango, the University of Durham graduate spent five years as a senior management consultant at Capgemini Consulting’s London office, working on strategic program and project delivery with a large number of FTSE 100 and blue-chip companies in the UK, U.S., and Europe.
Co-founder Kenny Harmel is also a director and is responsible for UK sales and account management, as well as operations and logistics.
Harmel was an analyst with Investec Bank and developed financial models and management reporting tools across the investment portfolio. Harmel also graduated from the University of Durham, but with a BA in Business Finance.
15 days remain on Scaramouche & Fandango’s Crowdcube campaign.
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