Equity crowdfunding platform CircleUp, a site that focuses on consumer and retail private company investments, has announced a collaboration with Johnson & Johnson Innovation and the Johnson & Johnson 
Consumer Companies, to identify innovative consumer companies working in areas of strategic interest.
“Our mission at CircleUp is to enable entrepreneurs to achieve their dreams by matching them with value-added investors and helpful resources,” says Ryan Caldbeck, founder and CEO at CircleUp. “Through this new collaboration, representatives from Johnson & Johnson Innovation and the Johnson & Johnson Consumer Companies will have an opportunity to meet directly with consumer-oriented entrepreneurs to begin a dialogue and form relationships.”
As a result of the collaboration, CircleUp companies will have the opportunity to participate in incubator days, during which companies will have the opportunity to connect directly with mentors from Johnson & Johnson Innovation and the Johnson & Johnson Consumer Companies.
CircleUp, an accredited investor crowdfunding platform, seeks to fill the void in consumer product financing.
CircleUp identifies early-stage consumer product companies with high-growth potential and matches them with investors who are looking to fund or co-develop innovative ideas. The company was founded in 2011 by Ryan Caldbeck and Rory Eakin. The young company has received the backing of big name investors such as the well known Harvard Professor Clayton Christensen.