California’s Fred Water Takes Aim at Sugar on Kickstarter

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Continuing its trend of industry firsts, Sausalito, California-based, Fred Water, hit Kickstarter to continue its crusade against sugar to another level by revealing its innovative stainless steel Fred Water Flask that makes water easy to carry in a pocket.

Designed to fit perfectly in pockets, the flask shape water bottle enables people to carry more water with them more often. These Fred Water Flasks are guaranteed against defects, BPA-Free and are available in brushed steel, charcoal, white and additional colors.The stainless steel flask is simply uncoated, brushed steel; the white, charcoal, orange, army green, and light blue Flasks have a matte finish and are powder coated for enhanced durability.

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The team noted,”At Fred, we’re passionate about the healthy role water can play in people’s lives. When you drink more water and less sugar, good things happen. And since we like to make good things happen all the time, we created a way to keep water with you wherever you go: refillable Water Flasks. Fred Water makes drinking and carrying water stylish and effortless, and we’re always thinking of new ways to achieve our mission of “more water, less sugar.”

Adam GaynerExplaining why the Fred Water team turned to the crowdfunding giant’s platform, co-founder and CEO Adam Gayner stated, “Kickstarter is an exciting platform for opening a direct dialogue with fans, gaining valuable user feedback, and growing awareness for our pro-water, anti-sugar mission. At the same time, we can thank supporters for their pledges through various rewards including receiving one of the very first Fred Water Flasks before they hit retail shelves.” 

A leading voice in the anti-sugar movement Dr. Robert Lustig, who is featured in the critically acclaimed documentary FED UP said, “The stark reality is there is too much sugar in our food supply. This inconvenient truth is finally becoming a part of the national conversation: from the water cooler to carpools to the boardrooms of the biggest corporations in the world. If we hope to turn the tide of preventable diseases such as Type 2 Diabetes and fatty liver disease, we must act now. Many companies are getting the message, and now promote low or no sugar alternatives. For those that do play a positive role in promoting a healthier culture, I applaud them.”

The campaign is set to close on December 31st.


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