Vignet’D, a company revolutionizing product packaging through the use of interactive smartphone-ready codes, is attempting to break records on Symbid by seeking $2.9 million (EUR 2.3m) in investment from Symbid’s investment community.
Mark your calendar: Vignet’D’s crowdfunding campaign will start on 10 December 2014. If successful this will be the largest campaign for Symbid, one of the first investment crowdfunding platforms worldwide, while also ranking among the largest equity crowdfunding campaigns globally. Vignet’D expects to build on the success of their campaign by going public on the AIM London Stock Exchange in 2015.
By integrating digital codes into packaging designs, Vignet’D aims to transform a simple box or carton into a powerful marketing communication tool. While scanning codes with a smartphone is not necessarily new, the company’s emphasis on the whole user experience from shelf to social media is revolutionizing consumer packaging. Vignet’D specializes in an integrated approach to marketing strategy, app development, interactive and package design. The company’s in-house approach ensures that the final product is both beautiful and engaging: consumers are stimulated to access additional content, ranging from nutritional information to online games. The invisibility of the code means manufacturers can also use Vignet’D technology to prevent product imitations. The commitment to a fully interactive design, with safeguards against counterfeiting, means Vignet’D may take retail packaging into new directions which traditional 2D barcodes (like the QR code) could not.
“Although a young company, Vignet’D has already had several successful demo projects with global fast-moving consumer goods (FMCG) manufacturers and retailers. Game developers and publishers, including Rovio (Angry birds) and Triangle Studios, are pursuing the Vignet’D technology because of its clear potential for merchandising,” according to Vignet’D. “The added value of crowdfunding Vignet’D is now seeking funding to further develop this groundbreaking technology and scale up their marketing and sales activities globally. The company has already completed funding from informal investors, but now seeks the participation and knowledge of Symbid’s 27,000 active investors: the crowd.”
“With our solid partnerships and tested products, Vignet’D has already been validated by the market for its huge global potential,” said CEO Martin Bril. “For us this campaign is about more than just finding investment. We want the crowd’s involvement, their experience, their ideas and ultimately the extra value this generates. Together with Symbid we want to give investors large and small the opportunity to buy a stake in our company’s future.”
The sheer business potential of Vignet’D is a sign that the investment crowdfunding industry is making significant progress, with Symbid leading the way.
“After the exponential growth we’ve been seeing here at Symbid, for us this campaign is a large cherry on the cake,” said Korstiaan Zandvliet, Symbid CEO and co-founder. “As crowdfunding matures and people begin to realize its true potential, it’s crucial that Symbid continues to attract innovative, high-growth startups like Vignet’D. We see 2015 as a big year for the Symbid funding platform.”
“When the $2.9m funding target is reached, Vignet’D will not only become the largest Symbid campaign ever, but also one of the largest investment crowdfunding campaigns worldwide,” stated the campaign. “However, in line with their strategy of international expansion, the company plans to complete another crowdfunding campaign in Germany with Symbid.”
Below please view one of many youtube videos about Vignet’D; others include highlights of the startup’s company story and anti-counterfeiting. Detailed Q & A may also be found here.
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