Seeking support for the battle against the disease, Alzheimer’s, Knocked Up star Seth Rogen has joined forces with Crowdrise to raise funds for his charity organization Hilarity for Charity during the Crowdrise Holiday Challenge.
Hilarity for Charity is an organization that takes a new approach to fighting Alzheimer’s by raising funds and awareness among the millennial generation. All money that is raised through charities will help families that are struggling with medical care, increase support groups nationwide, and fund cutting edge research through the Alzheimer’s Association.
Rogen stated:
“There’s a thief out there. And it’s robbing people’s memories. It’s robbing their ability to talk. It’s robbing their ability to eat, walk, get dressed, shower, or recognize their loved ones. It’s robbing people of their ability to be humans. It’s called Alzheimer’s, and it’s a real mother f@#ker and we’ve got to do something about it. And we’ve got to do something now.
“The CrowdRise Holiday Challenge is donating $100,000 to the charity that raises the most money. I started my own charity fund, Hilarity for Charity, benefiting the Alzheimer’s Association and we could really use that money!”
Rogen also noted that more than 5 million Americans are currently living with Alzheimer’s, and, unfortunately, they’re not all old and gray. Newly diagnosed patients are developing the devastating disease in their 30’s, 40’s, and 50’s. By 2050, as many as 16 million Americans will have the disease. It is the 6th leading cause of death in the United States.
Alzheimer’s is also the only cause of death among the top 10 in America without a way to prevent, cure, or even slow its progression.
Since the launch of his campaign, Rogen has successfully captured over $43,000.
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