Earlier this week, Derbyshire-based FieldCandy recently launched an equity crowdfunding campaign on Crowdcube to raise £200,000 to continue growing its business.
FieldCandy is described as an exciting design-led brand of outdoor lifestyle products. The company currently stocked in the UK, USA and Asia in leading retailers such as Harrods, Heal’s, Liberty of London, Urban Outfitters and Saks Fifth Avenue. It launched in December 2011 with our Original Explorer tent in over seventy designs by various artists and designers from around the world, subcontracting the print and manufacture, and selling through fieldcandy.com.
The company revealed:
“FieldCandy was born to appeal to a worldwide, trendsetting and fashion conscious consumer looking to be different or searching for exclusivity and fun. They will be brand, internet and media savvy and are likely to admire and / or engage with brands such as Apple, Innocent, Mini, Cirque du Soleil & Burton. Those brands that do something different, own their own space and walk their own path. They may be traditional campers, or could equally be surfers, mountain bikers, music festival goers, or simply like having a picnic in the park or garden but certainly people who enjoy life to the full.”
Funds will be used to invest in new staff for marketing and social/online along with stock and new product lines.
The company issued a statement revealing that the campaign was timed to coincide with the British public who are attending this summer’s festivals and other outdoor events:
“This is the perfect time for FieldCandy to reach out via Crowdcube and offer an exciting opportunity to those who see the potential for FieldCandy to grow into an international lifestyle brand. By taking a stake in their business, investors will be joining them on a journey to conquer outdoor lifestyle.”
Since its launch, the campaign has surpassed its initial goal and is currently at £201,310 thanks to 63 investors. It is set to close the beginning of August.
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