Offering up his own insight on the tech industry, Crowdcube co-founder Luke Lang sat down to reveal why such companies should consider equity crowdfunding for their next funding rounds.
During an interview with IDG Connect, Lang stated:
“Crowdfunding not only gives businesses a platform to raise finance from a wider pool of investors, it also enables them to engage existing customers whilst fostering relationships with new brand advocates. By harnessing the power of the crowd businesses have access to a fruitful source of skills, experience and contacts, there’s also the post funding benefit of being supported by a group of people who have a vested interest in the business’ success.
“When it comes to choosing a crowdfunding platform, Crowdcube was the world’s first investment crowdfunding platform, and since launching in 2011, we’ve maintained our market leading position by amassing a crowd of over 180,000 people, who have invested more than £80 million, funding over 250 businesses – making Crowdcube the first and largest investment crowdfunding platform.”
Noting how the perception of “crowdfunding” has changed since Crowdcube’s launch, Lang explained:
“Crowdfunding has previously been perceived as a route to finance for start-ups struggling to secure investment but that’s no longer the case. It’s now recognised as a mainstream funding option and as a result, a growing number of established brands, seasoned entrepreneurs and VC backed businesses are choosing to raise finance through Crowdcube. Whilst many of those businesses, such as JustPark which is backed by Index Ventures or Sir Stelios’ easyProperty, have access to traditional routes to finance they’re turning to the crowd, lured by a host of benefits in an era of co-creation.”
In regards to any crowdfunding advice, Lang added:
“My top tips for businesses looking to raise on Crowdcube would be: Make sure you get the basics right by ensuring you have a clear and concise proposition supported by a well thought-out business plan and sound financial forecasts. Create a killer pitch which covers the idea, market opportunity and how and when investors may see a return, but don’t forget to show your passion and enthusiasm for the business.
“Don’t underestimate the power of your own crowd – reaching the first 10% of the investment target is the hardest part, so businesses that are proactive in promoting among their existing network to gain early momentum are at an advantage.”