The company was founded in 2012 by brother and sister duo Jack and Fleur Passant. They were inspired to create the brand after having the wettest summer in decades and began to see that children’s waterproofs can be so dull. They wanted to put fun and excitement into crummy rainy weather. The jackets are stocked in over 21 counties and in retail stores such as Harvey Nichols (HK) and Bentalls.
Jack and Fleur shared:
“We first noticed the concept used on baby’s nappies and thought it would be great to apply this to children’s clothing. After two years of research and development we have taken the concept and applied it to a selection of what we believe a comparatively high quality fabrics and materials.
“When water splashes onto the designs they burst with colour, returning to their original color once dry. This exciting process is repeated every time the fabric comes into contact with water. There will never be a boring rainy day again.
“Our range has been recognized by a variety of industry organizations. As a result we’ve won several awards for innovation and creativity including; Innovation of the year 2014 from Nectar Card Business, Shell Live-Wire, and a bronze award for Best Children’s Fashion Brand 2014 from Loved By Parents.”
While revealing details about where the funds will go towards, the duo explained that approximately 75% of the money will be used to market and advertise the products to more consumers. They also aim to increase exposure within the U.S. market as well.
The other 25% of the funds are going towards product development. They are currently in the process of appointing a patent agent that will help with filling the patent registration. The development will include moulding costs, samples, purchase of raw materials and so on. The brother and sister also stated that they have partnered with SATRA Technology to ensure their new products meet trading standards as well as consumer expectations.
Those looking to invest in the company will receive 15% in equity. The campaign is set to close at the end of August.
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