Mass Fidelity’s The Core Joins New Tech Marketplace Amazon Launchpad

Mass Fidelity, the creators of the Indiegogo alum The Core, announced on Tuesday its selection and participation in Amazon Launchpad, a new program that showcases cutting-edge products from today’s brightest start-ups, to offer the Core to millions of Amazon customers.

Amazon 2Amazon Launchpad was launched last week and the new tech marketplace offers a streamlined on boarding experience, custom product pages, a comprehensive marketing package, and access to Amazon’s global fulfillment network, all geared toward helping startups successfully launch their innovations and share their stories.

With Amazon Launchpad, startups can overcome many of the challenges associated with launching new products by using Amazon’s retail expertise and infrastructure to create awareness and drive sales.

Jim Adkins, Vice President, Amazon, previously stated:

Jim Adkins“As the pace of innovation continues to increase within the startup community, we want to help customers discover these unique products and learn the inspiration behind them. We also know from talking to startups that bringing a new product to market successfully can be just as challenging as building it. Amazon Launchpad gives customers access to a dedicated storefront featuring a variety of innovative new products from emerging brands. For startups, we handle inventory management, order fulfillment, customer service, and more, allowing them to focus their efforts on the innovation that results in more cool products.”

Amazon Launchpad offers participating startups:

  • The Core 5Brand Development: Custom product pages help bring products to life through visually-compelling imagery and videos. Founders can tell their story and connect with customers in a personal way with Q&A about the startup. Products from these emerging brands are featured in the new Amazon Launchpad store, which is dedicated to showcasing startups and their innovations.
  • Customer Reach: Amazon’s most powerful marketing tools – including merchandised placements, personalized recommendations, and participation in the Amazon Vine customer reviews program – give products from startups added visibility. Startups also enjoy access to Amazon’s global fulfillment network, fast and free shipping with Amazon Prime, and customer service.
  • Global Expansion: When startups are ready to reach customers outside the U.S., Amazon Launchpad can help them expand globally with cost-effective supply chain solutions and marketing programs in more than 10 Amazon marketplaces around the world.

Neil D’Souza Ben WebsterSpeaking about the Core’s participation on Amazon Launchpad, Benjamin Webster, Mass Fidelity Co-Founder and CEO, added:

“We are thrilled to be teaming up with Amazon for this brand new initiative. Amazon is the global leader in e-commerce and we are excited to be starting a great relationship with them. Through Amazon Launchpad, we will be able to reach more consumers with the Core’s true stereo sound technology, and transform the way people listen to music.”


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