HonestBrew, a Westminster-based online retailer that works with craft breweries around the world, has launched a second equity crowdfunding campaign on Crowdcube to raise £300,000 for expansion.
HonestBrew considers itself to be UK’s leading online craft beer retailers. It ship tens of thousands of bottles across the UK each month; has over 9,000 users, and 1,000 active Honesty Box subscribers; works with over 50 craft breweries from the UK, Europe, US and Australasia; and provides reoccurring revenue and a consistent route to market for these breweries.
HonestBrew declared:
“For decades, we have endured a limited selection and quality of beer available to drink at home, unlike the abundant wine and coffee markets. HonestBrew is here to change this, bringing the world of craft beer into your home.
“We work with some of the best craft breweries from around the world, delivering their beer to thousands of customer’s homes and workplaces all across the UK. The HonestBrew platform is designed to provide a service which gives our customers access to the expertise and variety that they would expect from a craft beer pub – wherever they are in the UK. We have beers from over 50 different breweries from the UK, Europe, USA and Australasia.”
While discussing how its service workes, the company revealed that each Honesty Box customer has their own unique profile and every box contains a different selection of beers matched to their individual taste; they pick their flavor preferences, box size and delivery frequency for each delivery.
“We know that our customers love the flexibility of our service and stay with us as they always get the beers they want, when they want them.”
The new Crowdcube funding round will allow the company to continue its growth plans into 2015 and beyond. It will continue to invest in marketing and acquisition, technology and operations to give our current and future customers the best craft beer delivery service in the world.
Since its debut, the new campaign has successfully raised nearly half the initial goal. It is set to close at the beginning of October.
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