This week, Jelly Belly inventor and original “Candy Man” David Klein took to crowdfunding giant Kickstarter to raise a mere $10,000 so he can make his “comeback” with a new type of candy.
“While I currently own and operate a modestly-sized candy factory I feel the need to do more! My many, many years in this business has provided me with the experience, knowledge, wholesale and retail contacts to take the next step. I have created a new line of exclusive jelly beans.”
Sharing details about the new type of candy, David explained:
“My NEW jelly beans are the evolution of my original creation focusing on flavors and tastes never before experienced in this form. THE ORIGINAL COFFEE HOUSE BEANS will be our premier line of jelly beans. The combination of flavors delivers a taste mimicking gourmet coffee flavors. These confections have a conventional jelly bean center texture surrounded by the most imaginative flavors on the outside of the bean.”
Funds raised through the crowdfunding initiative will go towards the production cost of the candy along with getting the beans to the market. Klein noted:
“My extensive retail relationships will provide me the extra ‘oomph’ to get the beans on the shelf! Next step would be capital investments for equipment, etc., but production and distribution is my immediate challenge.”
Klein then stated:
“While I have little experience with a crowdfund project ike this, I have a proven success record written into history – the original Jelly Belly design has yet to be beat. That was MY creation, and while I gave up the rights to it, I still know how to create a fantastic candy! For a long time, I was THE ‘Mr. Jelly Belly.’ I just need your help to get started and get going!”
In regards to any risks, David added:
“The challenges I have would only be the capabilities of the size of my factory and the need to possibly hire on new employees to fulfill your orders. This would be a wonder product to have and I would welcome this gift as we’ve recently had to reduce our full time staff to part time.”
Klein invented the popular candy in 1976 and sold his rights in the company to the Herman Goelitz Candy Company for the price of $5 million, which was to be paid out over the next 20 years ($10,000 per month).
The campaign is set to close February 4th.
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