Seedrs-Funding Candy Kittens Set For Sweet Success in 2016

Candy Kittens 2

On Friday, Candy Kittens, the UK confectionery brand founded by Made in Chelsea star Jamie Laing, shared its plans for growth in 2016. The company stated it aims to achieve turnover of £800,000 with projected sales of £2.5 million by 2017. It recently launched a crowdfunding campaign on Seedrs to raise a total of £300,000 for expansion. 

Candy Kittens 3Available in seven different flavors, Candy Kittens are gluten free and made from all natural flavours, priced from £1.49. Fans can buy their sweet treats direct from the Candy Kittens website or can take out a monthly subscription to exclusive new products. The company’s flavors are the following:

  • Eton Mess
  • Sour Watermelon
  • Peaches & Cream
  • Apple & Elderflower
  • Wild Strawberry
  • Sour Grape
  • Fresh Raspberry

In the last two years, Candy Kittens has turned its attention to discovering young, driven entrepreneurs of the future and offering over 100 internships as well as developing roles such as Student Brand Managers and Brand ambassadors – “The Sweet Team.” The firm has taken on three full time employees, who will join the Fulham-based team during 2016.

Jamie says the success of the brand to date comes down to its cachet as a supplier of gourmet gummy sweets with unique flavors:

Candy Kittens 5“We have found a niche in the market for high quality sweets in fun flavours like Sour Watermelon and Wild Strawberry. We have ambitious plans for this year and beyond, including a vegetarian version and some exciting new flavours. We’ve built a loyal fan base for our products over the past few years and look forward to reaching a new group of customers now that we have nationwide listings with Topshop, Tesco and Sainsbury’s.”

Candy Kittens 4Ed Williams, Managing Director of Candy Kittens, commented:

“It really is an important time for the business and we are excited about moving into the next phase of growth. An important element of our success moving forward will be the response to the Candy Kittens crowdfunding campaign, which has been a huge success so far.”

Candy Kittens is currently stocked in more than 1700 stores across the UK, in top retailers including Waitrose, Sainsbury’s, Topshop and Tesco. There were nearly 2 billion packs of sweets sold in the UK last year. Gaining just 0.13% of that number, will double the brand’s revenue in the next 12 months.


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