Crowdcube #FundedClub Member PrimoToys Launches Kickstarter For Coding Toy; Overfunds in Less Than 24 Hours

Cubetto 3

On Tuesday, new Crowdcube #FundedClub member PrimoToys turned to reward-based crowdfunding platform Kickstarter to raise $100,000 for its new coding toy, Cubetto.

Cubetto 4Cubetto is a toy for both boys and girls and is powered by what is described as a “tangible” programming language. Children help the device, a wooden robot that wants to be told where to go and how to get there, find its way home by writing their own programs. The kiddos use a set of colorful coding blocks for this process.

The company shared:

“Cubetto combines Montessori learning principles with computer programming concepts. We sold, hand-built, and shipped over 800 early prototypes to educators and parents in over 40 countries to test our assumptions.”

Explaining the importance of coding, PrimoToys commented:

“Coding is a basic 21st century literacy, and one our children can’t afford to miss out on, but if you made it this far, you already know this! Starting young gives them an edge, and starting with something fun, that they actually enjoy, means they learn faster and better.”

Cubetto 1Every box of  Cubetto Playset comes with the following:

  • Cubetto
  • Board
  • 16 Blocks (4x Forward, 4x Right, 4x Left, 4x Function)
  • 1x1m World Map
  • Story Book

Primo is a smart-toy maker that aims to help young children learn computer coding before they can read. The company, which just finished its Crowdcube round last week, secured £304,920 from 294 investors for product launch, online marketing and sales growth. Its first product, the “Cubetto Playset,” has been sold in over 40 countries, with over 4,000 back-logged orders to be fulfilled in April 2016. The Cubetto can be purchased through Kickstarter for the price of $175.

Since its launch, Primo’s Kickstarter has already secured its initial goal and is now sitting at $139,000 thanks to nearly 670 backers. It is set to close on April 7th.



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