KalliKids, a UK-based company that considers itself the Trip Advisor for Kids, has recently launched a crowdfunding campaign on Seedrs to secure £150,000 as it prepares to expand its services.
The company’ goal is to help parents find activities for their children while on vacation. It stated:
“KalliKids’ providers of children’s activities and services pass accreditation checks and provide references before being listed – thereafter parents can post live reviews about them, good or bad. These providers pay a subscription to appear on the KalliKids website and on the very active KalliKids social media. So our B2B customers are providers of children’s activities.”
KalliKids reportedly reaches 90,000 people each month and over 1,400 providers have signed up. Last year, the company was dubbed winner of the Outstanding Entrepreneur at the 2015 Best Business Awards. Speaking about the company, chairman of the judges for The Best Business Awards, commented:
“As a mother of two, Karen Bach was concerned about sending her children to activity centres, when she wasn’t quite sure if the organisers were properly qualified. Quick to spot a market, she realised that there was a need for professional accreditation. Karen has turned her idea into a thriving business and now has a database of 1,400 approved providers, and is embarking on a massive expansion programme. An accreditation scheme is great news for parents who are always delighted to get reassurance that they are sending their children to independently vetted organisations.”
British tennis player, Julie Pullin, previously revealed that she has supported KalliKids in its recent Sponsored Child initiative. She explained:
“All children deserve the opportunity, regardless of circumstance, economic or social status, to learn new skills. I have joined the Kallikids Sponsored Child initiative as together we want to give as many youngsters as possible more opportunities. Trying new skills while you are young is vital. These skills help build both physical and social confidence as youngsters move into adulthood.”
Since its launch, the campaign has secured over £70,000. KalliKids is currently offering 5.14% in equity.
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