Billy Franks, a London-based artisan jerky brand, has launched a Crowdcube campaign to raise £145,000 with a 29.29% equity offering. The company is seeking the funds as it prepares to hire new employees and grow production.
The company, which Mail on Sunday Magazine named “The Aston Martin of Jerky,” is low in carbohydrates and is made by only British meats (native brand, grass fed). The company also uses natural ingredients in its marinades.
“Making jerky was originally just a hobby, made for personal consumption but by experimenting with techniques and recipes at home it soon led to friends, family and work colleges wanting to buy some for themselves. This motivated the creation of BillyFranks.co.uk back in 2012 the next step was to search for a retail stockist and we entered into Whole Foods Market in October 2013. Initially just one store, then two, three and within six months we were in all the UK Whole Foods Stores where we have now had 185% increase in year on year sales in their retail shops.”
Billy Franks has won several awards, including The YBF’s Meat category winner 2015 (Young British Foodie) and receive two gold stars by the Guild of Fine Foods, Great Taste Awards 2015. Its new Boozy Bacon Jam, which has been awarded a Great Taste Awards 2015 gold star, will be introduced into retail in 2016.
Those who invest in the company will receive rewards, including:
- Invest 250: Original jerky comb that has three flavors with a t-shirt
- Invest 1,000: Complete collection of jerk productions (10 flavors), t-shirt and name in the investors “Hall of Fame”
- Invest 10,000: Exclusive Christmas hamper filled with Billy Franks jerky, boozy bacon jam, charcuterie and other new test products and goodies, larger placement on our investors ‘Hall of Fame’ wall, a meet & greet at our new premises and a tour by Billy Franks founder, Will Yates.
Invest 20,000: A year’s supply of Billy Franks jerky, largest placement on our investors ‘Hall of Fame’ wall, all new products delivered to you prior to retail launch, a tour of the new facilities by Billy Franks founder Will Yates, two tickets to company’s crowdfunding after party, an invite for you and a friend to attend an exclusive four course banquet including Billy Franks Boozy Bacon Jam, the founders award-winning Chilli recipe, Billy Franks charcuterie board in an exclusive London location. you will also receive a copy of the new East London Food book by Rosie Birkett featuring and personally signed by Billy Franks.
Since its launch, the campaign has received over £20,000. It is set to close mid-April.
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